Production and distribution
With digital solutions and a data-driven approach, you gain full control over everything from certifications and food safety to product assortment, tenders, and contracts. You can streamline numerous processes and eliminate manual work. Smarter decisions and increased sales come as a bonus.

The benefits of digital, data-driven approaches

Save time
Minimize manual work related to self-monitoring, tenders, and product development.
Increase sales
Improve bid accuracy and maximize sales with smart analytics.
Create transparency
Discover how your products compare to the competition.

Work data-driven
Make smarter, faster decisions based on data, not gut feeling.
Streamline the tender process
Responding to a large food procurement shouldn’t mean long workdays, endless Excel sheets, and headaches every time. With smart, digital tools, you can organize and streamline the entire tender process - saving time for everyone involved and increasing your chances of winning the contract.
A digital solution helps you to:
- Stay informed about current food procurements as soon as they are published.
- Automatically match tender positions and requirements with your product catalog.
- Manage questions, documentation, and communication with wholesalers in a streamlined platform.

Win more procurements
Large food procurements can include thousands of positions with numerous detailed requirements and specifications. Offering the right product for the right position is a task that is both time-consuming and critical. With access to data and automated matching, you gain better conditions to create winning bids — and increase sales of your products.
With a digital solution, you can:
- Use AI to improve the accuracy of your bids, thereby increasing your chances of winning.
- Discover how your products and prices compare to competitors’ offerings.
- Make data-driven decisions on product development, pricing, and margins to maximize profitability.
“With our broad portfolio, Haystack is an excellent tool for gaining an overview of the market as well as diving into the details to ensure our products meet public sector requirements.” – Henrik Stierna, Marketing Manager, Orkla Foods Sweden.
Make decisions based on data, not gut feeling
We all want to make well-informed decisions supported by clear statistics. Unfortunately, reality often means the numbers we need are scattered across different systems and formats. Collecting, cleaning, and organizing data files is an extremely time-consuming task. But with a digital solution, you get complete transparency into your data - whenever and wherever you need it.
Access to statistics and a data-driven approach gives you:
- Ready-made reports and analyses to support faster decisions about your products and pricing.
- Insights into how your products perform in public tenders compared to competitors.
- The ability to track and maximize sales linked to ongoing contracts.

Digitize HACCP for safe food handling
For those working in food production, certifications such as IP Food and HACCP are critical for getting your products to market. Ensuring and documenting safe food handling plays a vital role in this process. With a digital solution for HACCP management, you receive support to comply with all regulations and requirements. Simply put, it makes doing things right easy.
With digital HACCP management, you get:
- Checklists and automatic reminders that make it easy to meet requirements and certifications.
- Complete traceability and documentation—simple for auditors and inspectors to review.
- Overview and control of completed tasks to ensure nothing is forgotten or overlooked.
“Matilda Egenkontroll is like an invisible hero in our factory! The system supports us at every stage and helps us do things right.” – Levent Tuncay, Production Manager at Rahms Kexfabrik, Sweden.
Do you want to increase efficiency in your tender process, digitize HACCP management, and work more data-driven with your products? Contact us for a demo.