Matilda Needle

Find the right tenders faster, create more accurate bids and win more business.

Why suppliers choose Needle

Needle combines AI and product data to help you find the right tenders faster, improve bid accuracy and increase your chances of winning.

Faster
matching

AI matching instantly identifies the most relevant products in your catalogue.

Higher
accuracy

Match product data with tender requirements to recommend the right product for every position.

Full
control

Track tenders, questions and updates in real time without losing visibility.

Better
decisions

Compare your products and prices with competitors to make more informed business decisions.

Needle has streamlined our tendering process, while giving us unique data-driven insights that help us make better product development decisions.

– Peter Persson, Key Account Manager, Fontana

Stay on top of current tenders – no more stress or time pressure.

We import all current contract notices related to food procurement into Matilda Needle, giving you plenty of time to prepare proposals and documentation for the wholesalers' bids. In addition, Needle ensures that your product information is delivered in the correct format, depending on the procurement portal being used. With Needle, you can work proactively and send accurate information about the most relevant products – even before the wholesalers ask for it.

Razor-sharp precision drives increased sales

No more searching for products and specifications in Excel files, emails, or product catalogues. Needle automatically matches the tendering items, requirements, and specifications with your products. You receive highly accurate recommendations for which item to offer in each line. This allows you to work more systematically while increasing the chances that your products are included in all relevant bids.

Compare with competitors products and prices

What does the competitive landscape look like? In Needle, you can clearly see which competitors have relevant products for each item, how well those products meet the buyer's requirements, and what their average prices have been in previous bids. This information helps you make informed decisions on product development, pricing, and margins – all to maximise your future sales.

Everything about the tender in one place – updated and structured

With Needle, all tender information is gathered in one place, allowing you to work in a structured and efficient way throughout the entire process. Needle automatically imports all questions and answers registered in the procurement portal. No need to search for updates across multiple platforms. You can quickly adapt your offer if any questions lead to changes in the requirements – all to increase the precision of your bid.

Ready to win more tenders?

Find the right products faster, reduce manual work and submit more accurate bids with AI-powered matching.

Book a demo →

Questions & Answers About Matilda Needle

Do we need to upload our own product lists to get started?

No, you don’t need to do anything to get started with Matilda Needle, as long as your product information is available in Dabas, Validoo, or GS1 DK.

How long does it take for changes to a product’s information in Dabas or Validoo to be reflected in Matilda Needle?

We automatically import data from Dabas and Validoo daily. Changes made to product information will hence be visible in Matilda Needle the following day.

Where do you source the product information from?

We source product information from Dabas, Validoo, and GS1 DK.

Can both wholesalers and producers use Matilda Needle?

Yes! The tender process becomes even easier and more efficient when both parties work in Matilda Needle.

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