Smart digital tools for food producers
To reach a broad market and win major contracts, high demands are placed on you as a producer or wholesaler. Requirements related to food safety, certifications, and traceability. And a large amount of detailed product data for tenders to secure deals and achieve sales targets. With our digital solutions, you can meet these demands – and free up time for what truly matters: growing your business.


Quality
Digital checklists for requirements and certifications, such as IP Food and HACCP.
Precision
Improve the quality of your tenders with AI matching and maximize sales with smart analytics.
Control
Complete overview of safety efforts, product range, competitors, and sales.

Efficiency
Eliminate manual work related to food safety, tenders, and product data.
With digital HACCP the auditor is welcome every day
For those working in food production, the IP Food certification is the cornerstone of food safety efforts. It’s also the essential guarantee required to be eligible to supply products to the largest customers in the retail sector. In fact, HACCP can be considered a truly business-critical activity. Without established routines and proper documentation, there’s no certification. And without certification, there’s little to no customer base.
With Matilda HACCP, you get:
- Support to meet all requirements included in IP Food and other certifications.
- Digital checklists and reminders ensure every step is completed.
- Transparency and control at any time of day.
- Complete documentation and traceability that simplify audits.

“Matilda Egenkontroll is like an invisible hero in our factory! The system supports us at every stage and helps us do things right.” – Levent Tuncay, Production Manager at Rahms Kexfabrik.
Streamline your tender process and win more business
Preparing tenders for large food procurement contracts is often a time-consuming and frustrating task – usually under intense time pressure. But now, you no longer need to search for product data across different files, email documents back and forth, or manually compare requirements and specifications at the item level. Matilda Needle is a smart solution designed to streamline the tendering process and ensure you offer the right product for the right position.
Matilda Needle gives you:
- Notifications as soon as a new tender is published, allowing you to work more proactively.
- Automatic matching of your product catalog with tender requirements to save time and increase the accuracy of your offer.
- Insight into competitors’ products and prices to sharpen your proposal.
- A user-friendly tool that enables producers and wholesalers to collaborate efficiently.

Make decisions based on data – not gut feeling
Why do your products win or lose in tenders? How do your items compare to your competitors’? And which contracts are the most profitable? Unfortunately, the answers to these questions are often buried in numbers scattered across different systems and formats. Collecting, cleaning, and organizing data files is a time-consuming task. Matilda Haystack helps you work in a data-driven way and make well-informed decisions thanks to complete data transparency – when and where you need it.
With Matilda Haystack, you get:
- Ready-made reports and analyses to support faster decision-making on your products and pricing.
- Insight into how your products perform in public tenders compared to competitors.
- The ability to track and maximize sales linked to ongoing contracts.

“With our broad portfolio, Haystack is an excellent tool for gaining an overview of the market, as well as diving into the details to ensure our products meet the public sector’s requirements.” – Henrik Stierna, Marketing Manager, Orkla Foods Sweden